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What would help you build your SportsTech company?
Product, people, customers, funding and finances. Help shape what Building SportsTech covers next.
Oct 7
•
Marcos Castro
Your Biggest SportsTech Deal Might Be Your Least Repeatable
Before signing, check what the customer is asking your company to become. A practical guide for founders with a product in market and early traction.
Oct 6
•
Marcos Castro
1
What Your First Customers Can Tell You About Your Next Stage of Growth
Examine the parts of your traction that can be reproduced before asking for more leads
Oct 1
•
Marcos Castro
1
September 2026
The SportsTech Buyer Map: User ≠ Champion ≠ Buyer ≠ Budget Owner
A practical way to map the people who use, support, approve and pay for your product.
Sep 25
•
Marcos Castro
1
I built a free tool to help SportsTech founders find their next market opportunities
If you have a product but still have a fuzzy answer to “who should we actually sell to?”, SportsTech Finder is built for you.
Sep 23
•
Marcos Castro
Most SportsTech Startups Don’t Need More Product. They Need More Market Evidence.
Before adding another feature, prove four things: problem, behaviour, buyer and commitment.
Sep 18
•
Marcos Castro
1
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