Practical lessons for building a SportsTech company.
You may be testing an idea, preparing to launch or working out how to grow beyond your first customers.
Along the way, you’ll face decisions about the product, the people building it, the customers buying it and the money keeping the company moving.
Building SportsTech explores five connected areas.
Product and market
Understand the problem, test demand and decide what belongs in your product. Look for evidence that people find it useful before committing more time and resources.
Co-founders and team
Work through complementary skills, responsibilities and equity. Decide when to hire, what support you need and how to lead as the team grows.
Customers and revenue
Choose who to serve, explain your value, win customers and develop partnerships. Explore pricing, business models and what brings people back.
Funding and finances
Understand cash flow, costs and runway. Consider which funding path fits your business, whether that involves customer revenue, grants, angels or venture capital.
Focus and execution
Choose the next milestone, decide what to measure and build the processes and company foundations needed to move forward.
What should you do first?
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You can also explore SportsTech Finder to research potential customers and market opportunities, or browse the archive for existing articles.
If you need direct support with a commercial growth challenge, you can find my work at gtmsports.tech