You might be deciding whether to hire your first employee or keep working with contractors.
You might have a product people enjoy using, but still be figuring out who will pay for it.
Or you might be weighing a funding round against the time, ownership and commitments it would involve.
These decisions are connected.
A hire changes your costs and runway. A pricing decision changes what growth you can afford. A partnership can bring customers while also creating new demands on the product.
Building SportsTech should make room for those connections.
I’m Marcos, a SportsTech founder with over 18 years of experience in marketing, growth and go-to-market. I want this publication to help people work through the practical decisions involved in building a SportsTech company.
That includes:
Validating the opportunity and deciding what to build
Working with co-founders, hiring and leading a team
Winning customers, developing partnerships and retaining users
Choosing a business model, setting prices and understanding margins
Managing cash, costs and runway
Deciding how to fund the company and preparing for that path
Establishing company foundations and keeping execution focused
The SportsTech context matters too.
A consumer training app, software for independent coaches and a product sold to federations can have very different buyers, product requirements and routes to revenue.
I’d like to understand your context before deciding what to cover next.
What has taken up most of your attention recently? Which decision are you trying to make? What have you already tried?
The survey starts with three essential questions. You can add more context through the optional questions.
Your answers will help shape upcoming articles, practical tools, founder conversations and focused workshops where there is a clear need.
I’ll share the recurring themes and use them to choose what comes next. Individual answers won’t be quoted or attributed without permission.
Building SportsTech is free to subscribe to. You’ll need a free subscription to answer the survey, and you’ll receive future articles as they’re published.
If you’d rather reply directly, tell me the decision you’re currently finding hardest to make.
Thanks for helping shape Building SportsTech.
Marcos